Taxi top displays are printed panels affixed to roof units which are double-sided and are backlit. Each taxi top display consists of two (2) panels, i.e., if you buy 250 tops, you must supply copy for 500 panels.
Restrictions
All copy and design subject to approval of Clear Channel Taxi Media.
Media Specifications
Actual Panel Size - 14" high x 48" wide
Overage - 20% for each posting period.
Exposure Time - Refresher copy should be supplied every four (4) months.
Creative - Copy bleeds on all sides. For maximum readability, a guideline for lettering size is as follows: 2" to 4" for primary information (logos, product or company name etc.) and a 1" minimum letter size for secondary information.
Production Specifications
Printing - Screen Printing.
Finishing - Trim final poster to 14" high x 48" wide.
Stock - 3M Control Tac 160-60 is the only preferred material for this medium. Adherence to these specifications is imperative for quality showing.
Ink - Outdoor grade UV inks or conventional inks with plastic laminate or UV coating.
Shipping Instructions
Must be pre-paid and shipped unfolded or rolled in sturdy containers and received a minimum of ten (10) days prior to campaign start date and ten (10) days in advance of any copy change.
For shipping address information, contact Clear Channel Taxi Media:
Jeff Simmons - 702-238-7200
Performance Guarantee
Clear Channel Taxi Media will monitor garages to ascertain that all signs ordered were posted as instructed.
Note: Clear Channel will not be responsible for the display of any materials not produced in accordance with these specifications.
14" x 48" copy with no bleed allows for an easy transition from bulletins to Taxi Tops. The 4-sided tops are backlit illuminated. Clients can post different creative on the same top allowing for flexibility.
3-Sided Taxi Top
14" x 48" copy with no bleed allows for an easy transition from bulletins to Taxi Tops. Backlit illuminated. Increased visibility with added rear-view, targeting traffic behind cabs. Clients can post different creative on the same top allowing for flexibility.
LED Taxi Top
Electronic LED Top allows for message updates controlled by the client, whenever they want it and with the ease of a couple of strokes from a keyboard or PDA. These 4-sided tops combine the best of static vinyl ads with the flexibility of LED messaging. The light control mechanism allows the LED to work day and night.
Make the consumer stop and stare. Replace our regular top with a custom built top to showcase your specific product. Want it to look like a shark? OK! Want it to look like a six-pack of beer? Want it to look like a sombrero?
Tell us what you want.
Taxi Top Extensions
Use extensions to add extra visibility to your campaign. The 14" x 48" no bleed design makes compatibility with your bulletin campaign easy.
Lenticular Taxi Top
Enjoy the creative, eye-catching benefits of holograms. Have your message “flip” to enhance the consumer’s ability to grab your message and act on it.
Lottery / Financial Taxi top
Electronic LED Top with either a 36-character message board or a 3 digit LED read out pad. Change the payouts simultaneously to when the changes are made on TV. Change interest rate when the Fed changes them. It’s that quick and that simple.
Electronic LCD Tops allowing the utmost in client control. Send text and graphics to the top when you want it. The GPS system allows ads to run in specific areas of the city, or just on a specific street. The client controls the vibrant graphics, vibrant flash animation and vibrant copy capabilities. See some examples >
Taxi Trunk Display
For those looking for tonnage, we have 14" x 36" display units that make it extremely affordable to buy tonnage in a market. Targeted to vehicular traffic, the cars behind the message see the ads for 5 to 20 minutes.
Contract Terms
Programs can range from a single cab in a single market for one day, to thousands of cabs in multiple markets for several months or even years.
Vinyl substrate backlit insert. NOTE: Taxi Media REQUIRES all production on the following vinyl substrate materials. We do not accept any print produced on an Idanit Print System.
Electrostatic Digital Printing 3M #8642 Backlit with 8908 laminate.