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The Las Vegas Monorail is the nation’s first metropolitan transit system funded through fare box collections and advertising revenue. And in typical Las Vegas fashion, we’ve done advertising in a big way – through totally immersive and entertaining riding environments that tie-in bold exterior graphics with inside train enviromenment complete with audio advertiser themes and messages. The result is entertainment that people seek, rather than advertising that they try to avoid.
Vital stats:
- The Monorail travels the 4-mile, seven-station route in 15 minutes.
- It reaches speeds of up to 50 miles per hour.
- It is capable of moving 3,200 passengers per hour in each direction.
- It operates 365 days a year.
- It eliminates 4.4 million car trips and 135 tons of carbon monoxide each year.
- Each train seats 72 passengers and offers standing room capacity for over 150 people.
- Celebrated 20 millionth passenger mark in March 2007.
- The Las Vegas Monorail delivers 650,000 people every month in an immersive atmosphere.
- The Monorail Rider is in an exclusive and captive environment.
- Monorail riders are younger, more educated and have a higher HHI than the average Las Vegas visitor.*
- Monorail Stations and trains offer an experiential platform with which to engage your customers.
- The only media on the strip that is comprised entirely of tourists, trade show attendees, and conventioneers - 97% are visitors! *
- Monorail Wrap advertising offers a stand-alone advertising message, targeting pedestrian, vehicular, and rider audiences.
- Wrapping a Monorail gets instant attention on the Strip.
Where it runs:
Along a 4-mile route from the Sahara Hotel to the MGM Grand. There are seven stations: MGM Grand, Bally’s/Paris Las Vegas, Flamingo/Caesars Palace, Harrah’s/Imperial Palace, Las Vegas Convention Center, Las Vegas Hilton and Sahara.
* Las Vegas Rider Study, GLS Report, March 2006 |
