Philadelphia is the fourth largest DMA, with the third largest downtown population of any U.S. city following only New York and Chicago*. South Broad Street, officially known as Avenue of the Arts because of it concentration of theaters, concerts halls, jazz clubs, ballet studios and the University of the Arts, is the hottest new residential mecca in the city. Within five years, the number of residents of this area will increase fivefold, creating an even more vibrant downtown boom. Tourists visiting the city flock to old downtown Philadelphia to such well-known landmarks as the Liberty Bell, City Hall, Independence Hall, Betsy Ross House, and Franklin Court. Philadelphia is a breeding ground for athleticism. The Wachovia Center is the playing ground for the Philadelphia Flyers, the 76’ers, the Phantoms, Wings and Kixx. Lincoln Financial Field is the brand new, state of the art home for the Eagles. Baseball fans also enjoy the world-class Citizens Bank Park, the home of the Phillies.
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