Detroit, MI

Why Taxi Media in Detroit?

• Taxis reach deep into the African American community.
• Each cab generates 3,690 daily impressions, making taxi media a low CPM option for advertisers.
• Taxis are the preferred method of transportation to and from downtown casinos for suburbanites.
• The Renaissance Center in downtown continues to draw an increasing number of visitors for shopping, dining and the theatre.

Market Facts

It is known as the world’s traditional automotive center and an important source of popular music, legacies celebrated by the city’s two familiar nicknames, Motor City and Motown. The name Detroit sometimes refers to the metro Detroit area, a sprawling region with a population of 4,468,966 for the Metropolitan Statistical Area and a population of 5,410,014 for the nine county Combined Statistical Area as of the 2006 Census Bureau estimates. The Windsor-Detroit area, a critical commercial link straddling the Canada-U.S. border, has a total population of about 6,000,000. Detroit’s urbanized area population sat at 3,903,377 as of 2000, ranking it ninth largest in the United States. With Tourism, nearly six billion dollars are spent by visitors, and a total of more than $75 billion on retail sales alone every year; the sixth largest in the U.S.

Taxi Coverage

Download a PDF coverage map for this market.

• Downtown
• Wayne County residential area
• Cobo Conference Center
• Major hotels
• The casinos
• 8-Mile Rd