Chicago, IL

Why Taxi Media in Chicago?

• The city’s taxis dominate downtown- think Michigan Avenue & State Street
• Each taxi with a taxi top generates 9,200 daily impressions*
• With a CPM under $1.20, Taxi Media is the lowest cost CPM in downtown
• Chicago is a “hail” city which means Taxi Media goes where the people are
• Taxis in Chicago operate a minimum of 18-22 hours per day
• Airport coverage is outstanding
• Convention Coverage is phenomenal

Market Facts

Chicago is the nation’s third largest media market. Taxis go with the flow of the city, ensuring that advertisers will reach any market demographic sought. Within the city on a daily basis you can find your target audience: residents living in the city, commuters from the suburbs, business people working downtown, general tourists and conventioneers. The McCormick Place Convention Center is one of the nations’ largest, attracting many of Chicago’s 15 million annual visitors. The average HH income is over $70k and the DMA population (18+) exceeds 7 million. Many of Chicago’s visitors arrive at one of two airports, O’Hare or Midway, with O’Hare International Airport being one of the busiest airports in the world. Not only is Chicago a huge sports town (Da’ BEARS!), but it offers world class museums and aquariums, many top universities and a rich arts and entertainment community.

Taxi Coverage

Download a PDF coverage map for this market.

• Downtown (retail, theatre, business)
• Rush Street (restaurants, bars and clubs)
• South Loop (residential and office)
• River North (tourists and the Hip & Trendy)
• O’Hare and Midway
• McCormick Convention Center
• Financial district